The huge size and popularity of consuming seafood places a large demand on both local and overseas fisheries – to the extent that certain species are in danger of being wiped out forever, and marine ecosystems are deteriorating as a result. Unsustainable fishing practices are largely to blame.
WWF has initiated a variety of campaigns in Hong Kong to garner support from individuals and businesses to choose sustainable seafood, and importantly to avoid protected and endangered marine species, such as shark and seafood harvested from unsustainable sources. By openly opting for sustainable seafood, WWF hopes that wide-reaching support from businesses will create momentum for effective change in the seafood industry at large.






