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Ocean's 10 ambassador Alex Fong encourages the public to be a green consumer by using the Seafood Guide  |
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- To provide credible information on the environmental impact of consuming seafood commonly available in Hong Kong and South China
- To influence the behaviour of consumers and the seafood industry towards sustainable consumption
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To promote Marine Stewardship Council (MSC) products in Hong Kong and South China. The MSC is an independent, non-profit global organisation that certifies sustainable fisheries meeting MSC's environmental standard.
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