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Ocean's 10 ambassador Alex Fong encourages the public to be a green consumer by using the Seafood Guide  |
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The ultimate aim of the guide is not to completely halt the fishing or farming of any marine fishes or invertebrates, including those currently in the "Avoid" category. WWF recognises the importance of marine species as food. Rather, we hope that gradually all fisheries will become properly managed, and that the problematic side-effects of aquaculture become addressed. With this in mind WWF will periodically update the seafood guide to reflect changes in the way that wild-caught and farmed species are caught and reared. We will also update this webpage with the latest changes, assessments for new species, and more detailed information, to create an invaluable resource for consumers and the industry.
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